Udemy Your Music, Your Money [TUTORiAL]

This course is designed to help musicians understand how the streaming economy really works. You’ll learn where the money goes, how competition affects your visibility, and why certain artists earn more than others. We’ll look at the role of playlists, algorithms, and AI-generated music—and how fraud and artificial streams can impact your income.

You’ll learn how to work with AI for composing music while keeping full creative control over your sound and artistic vision.

We’ll also explore the different payment models used by platforms like Spotify, Deezer, and SoundCloud, and examine new ideas that could lead to a fairer system. You’ll come away with a clear picture of the challenges in streaming, what’s being done to fix them, and what you can do to build a more sustainable music career in today’s digital world.

No economics degree needed—just curiosity, and a passion for music.

I‘m happy to welcome you and can’t wait to go on this journey with you!

What you'll learn

• Understand how the music streaming market works, including key players, platforms, and revenue flows.
• Learn how royalty payouts are calculated and what influences how much artists earn from streaming.
• Explore bifurcation theory and how competition between platforms and creators shapes the industry.
• Understand the “Winner Takes All” dynamic and the Matthew Effect, and how they impact visibility and income for artists.
• Examine the role of algorithms and playlists in music discovery, and how they influence what gets heard.
• Discover the challenges and opportunities of working with AI in music production, and how to maintain creative control.
• Understand how AI-generated content and fraudulent practices affect the market and artist payouts.
• Explore new and innovative ideas—such as alternative payment models—that aim to create a fairer and more sustainable future for musicians.

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